PayProTec PLATFORM OVERVIEW

Marketing & Announcements

One system to reach every audience we own — partners, staff, and website visitors — from a single screen, with targeting, live measurement, retargeting, and conversion tracking built in. Our own owned‑media network.

4
Channels reached
1
Screen to manage all
3
Ad platforms wired
Full
Funnel tracked

The problem

Email and SMS announcements aren't enough on their own.

📭 They don't get seen

Email and SMS blasts get buried, filtered, or ignored — partners often never see the announcement at all.

🧭 Partners are already on our sites

Partners spend their time inside our portals and on PayProTec websites — the one surface we weren't using to reach them.

🔍 No visibility

With email/SMS we can't reliably tell who actually saw an announcement, or who acted on it.

The opportunity: put a one‑click announcement right where partners already are — our portals and PayProTec websites — that converts into sign‑ups, bookings, and show registrations (for existing partners and new leads), while giving us full visibility: traffic, who viewed, and who took the call‑to‑action.

Where a message can appear

Publish once — it shows everywhere we choose, with no per‑site work.

🖥️

Staff Portal

Homepage card + floating ad for internal teams

🤝

Partner Portal

Dashboard card + floating ad for partners

🌐

Webflow Sites

Centrally‑injected pop‑up on every marketing site

📇

GoHighLevel

Modal across all sub‑accounts

What each campaign can do

Design once, target precisely, optimize continuously.

edit_note

Rich content

Rich‑text editor, graphics, clickable hotspots, and a call‑to‑action button.

ads_click

Placement & behavior

Homepage card, floating, or both · dismissible, persistent, or "until they act" · custom re‑show frequency.

filter_alt

Precise targeting

All / Prime49 / specific partners · specific Webflow sites · all or selected GHL sub‑accounts.

science

A/B testing

Run two versions and auto‑pick the winner by click‑through rate.

calendar_month

Scheduling

Activation / expiration dates with a visual calendar view.

insights

Live measurement

Views, clicks, dismissals, CTR — by name for partners/staff, by site/sub‑account externally.

The full funnel — measured end to end

From impression to booked meeting, attributed to the campaign that drove it.

Reach
Impressions
Who saw it, on which channel/site
Engage
Clicks
Who clicked, on which button/hotspot
Convert
GHL Conversions
Form submissions + appointments, with contact info
Grow
Ad Audiences
Pixels build retargeting audiences automatically

Measurement, retargeting & exports

Turn attention into a number — and into an audience.

CapabilityWhat it delivers
Named engagementSee exactly which partners and staff viewed / clicked / dismissed each campaign.
Traffic sourcesReferrer, UTM source, device, country, and landing page for website/GHL views.
GHL conversionsForm submissions & appointments counted per campaign, with name / email / phone and conversion rate.
Retargeting pixelsMeta, Google & LinkedIn pixels injected across all sites — platforms build "site visitor" audiences automatically.
CSV exportsClicker lists and ad‑audience exports (hashed emails / click‑IDs) for Custom Audiences & Customer Match.

Why it matters to the business

The value is concentrated where we're strongest.

🤝 Activate partners

Targeted portal announcements (Prime49 pushes, event invites) reach a captive, segmented audience — no email open‑rate problem.

✅ Ops & compliance

"Until action" announcements to staff create a timestamped acknowledgement trail — valuable for a payments company.

📈 Convert & retarget traffic

Website CTAs become tracked conversions, and every visitor becomes a retargeting audience on Meta / Google / LinkedIn.

One place. Every audience. Full attribution.

Announce anything to partners, staff, and website visitors — then see exactly who saw it, who clicked, who converted, and turn that traffic into ad audiences.

Next: Lead Portal Proposal →
PayProTec · Marketing & Announcements Platform · Internal overview